AI-assisted workflows
Using modern AI coding tools to explore, prototype, critique and make product ideas tangible faster.
Product and UX design shaped by founder experience, commercial judgement and practical use of AI.
I bring founder experience, product judgement and UX craft to websites, digital products, internal tools and service workflows.
WORKING PRINCIPLE
My work spans product thinking, UX, commercial judgement and hands-on prototyping. I help teams understand complexity, connect the dots and turn digital products, websites and workflows into something more usable, focused and actionable.
What I Bring
Commercial judgement
Founder experience of balancing user needs, business goals and practical constraints.
Service & workflow design
Looking beyond the screen to understand how people, processes and tools fit together.
Product direction
Clarifying problems, priorities and next steps.
Design & prototyping
Shaping interfaces, flows and prototypes that make ideas tangible.
UX & research
Understanding users, journeys, workflows and friction.
SELECTED WORK
//2026
Selected projects that show how I think across product, UX, AI-assisted workflows, commercial strategy and interaction design.
01 / FOUNDER
One Fab Day
Founder-led product and commercial judgement behind an acquired digital business.
- PRODUCT DESIGN
- BRAND BUILDING
- COMMERCIAL UX STRATEGY
A luxury wedding brand and digital platform that grew into a major commercial success and was acquired by a prominent media company.
02 / PRODUCT DESIGN & STRATEGY
Rollercoaster.ie Baby Names
Turning proven parenting editorial demand into a structured product shaped by content modelling, search data and commercial constraints.
- SEARCH & FILTER UX
- CONTENT MODELLING
- COMMERCIAL PRODUCT THINKING
A searchable baby names experience within an existing CMS: connecting editorial traffic, repeat discovery, sponsor value and maintainable content structure.
03 / PRODUCT DESIGN & BUILD
Knights of Éanna
AI-assisted product development applied to a complex operational system, with attention to data, permissions, privacy, UI quality and real-world use.
- PRIVACY WORKFLOW DESIGN
- AI ADMIN COPILOT
A custom club management system built with AI-assisted workflows, designed to manage complex membership operations - from households and guardians to renewals, consent and admin follow-up.
04 / MOBILE & INTERACTION DESIGN
Vinyl Catalog App
AI product thinking, visual design and prototyping applied to a practical, everyday discovery task.
- AI-ASSISTED CATALOG
- MOTION UI
An AI-assisted mobile product that helps users catalogue their vinyl collection from photos, with a polished browsing experience built around motion, microinteractions and tactile product states.
I’m open to conversations about product design, UX, AI-assisted workflows and internal tools.If you’re working on a digital product, website or workflow that needs clearer direction, I’d be happy to talk.
START A CONVERSATION